Planet ✤ 808

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2025 Print & Typography Tone in Tongue ༶
Star / 星 is a submission for Tone in Tongue — a multi-venue international exhibition by Radical Characters. 

Inspired by ancient Chinese celestial chart, this character ‘曐’ is consisted of multiple connected star glyphs '𖥔', building a galaxy altogether, representing the multiplex of chinese characters, holding both meanings of 'insignificance' & 'stardom'. Dispite of its rare appearance, like many variant characters (異體字), this ’星‘ holds history of its form in bronze inscription. Varient characters are ubiquitous, marking different time stamps within the Chinese / Asian diaspora around the globe, revealing layers of evolution of Hanzi pre-computer era and its pictograph essence.
2022-2025Packaging, Motion, Digital & Print Fly By Jing ༶
Assorted projects for Fly By Jing, spanning print, digital, and packaging assets for branded marketing and retail materials, ranging from ads, social, motion design, video editing, retail signage, product campaigns, and real-life activations. Works are done solo or in collaboration with the brand team. 
2022-2024Creative Identity & Cover DesignHappy Together ༶
Creative direction for DJ duo redbeans. Content including show covers and print designs for the monthly radio show <Happy Togather> on Lower Grand Radio.

Visuals aimed to celebrate asian diasphoric joy, and are heavily inspired by vintage album covers, nostalgic food packaging & street patterns and silhouettes.
2020-2024Art Direction, Motion Graphics & Cover DesignMiscellaneous Posters & Covers
Miscellaneous poster designs for various collectives & artists. 
2023Cover Design Better Together ༶
EP cover design for Baalti's EP <Better Together>, telling the family story of the music duo through collages of precious photos.

Design & art direction: Ryan Ormsby & Will
Visualizer: avva.studio
Label released : all my thoughts
2021-2022Creative Identity, Digital Design, SocialGoldman Environmental Prize ༶
Creative identity, digital, social, and print designs were developed for the Goldman Environmental Prize’s 2022 campaign, re/Generation Now. The identity concept was created by me, and the full campaign production was completed in a team.
2022Print DesignItchy Together Tape ༶
Tape, digital release party poster & red bean mochi cake recipe designs for redbeans & suade's mixtape <Itchy Together>. Tape insert & recipe are printed with Risograph. 
2022Branding & PackagingBlockhead  ༶
Brand concept for a new line of tofu ‘Block Head’ for House Foods. The design features simple, deliberately naive hand-drawn illustrations of hero mascot and speech bubble, with transparent packaging to show food textures. Color palette is set in muted, soft tones, paired with joyful and welcoming typography.
2022Publication Design, IllustrationsPlants in Pots ༶
In collaboration with Troy Taylor, this calendar combines our shared love of drawing plants in pots. It’s printed with Risograph in orchid, orange, and black inks, along with a ‘Thank You’ card. The design incorporated Michael Torchia’s typeface, Ultrawides. 

Design, printing & binding: Troy & Will 
Cover & ‘Thank You’ card design: Will
Publisher: But Whole Press
2022Creative Identity, Layout Design, SocialQueer Gen-Z Report  ༶
Identity design for Demonstrate’s <Queer Gen Z Insight Report>. The visual identity illustrates the bold and vibrancy of this generation through the patchwork of typefaces, bright colors, and digital cues that vitalizes their distinctive characteristics. Design touchpoints including full trend report PDF & social posts.
2021Digital Design, Social, Motion GraphicsRose Delights ༶
Assorted design works for Rose LA, including social and email campaigns, promotional editorials, packaging / shelf design, and website visual & UX. Visuals are set in Rose’s brand system.  
2020Experience Design, Brand Identity, Interface Prototyping, Motion GraphicsFlashback ༶
Flashback is a web-based experience that recollects memory through prompts and memory collaging.

𓂐 Flashback prompts the participant to reflect on a memory, and provides event-specific prompts to recall details in various aspects. The system recognizes these answers, and smartly suggests related follow-up questions to create a vivid reflecting experience. 

𓂐 While asking questions, Flashback also collects these answers and formulates them into individual memory pieces for the flashback collage. Participants will receive their collage walking out of this experience.
2019Publication Design#B00K  ༶
A risograph printed and hand-bound zine featuring 15 number styles I found when I walked around in San Francisco. Designed, Risograph printed, and bound by me. Edition of 3.
2024 ✤ Will Liang
༶ @persimmon.gay