Planet ✤ 808

𐫱 Pokes

𖥔 Info



2025-2026Packaging, Merch & DigitalFly By Jing Hot Pot Bomb ༶
Merch, packaging and digital designs for Fly By Jing‘s hot pot bomb set created for an ultimate at-home hot pot experience. Collaborated closely with the Fly By Jing team to translate the visual concept across multiple outputs. More details to come.

Packaging Design: Jon Eng
Brand Manager: Elizabeth Jarrard
2025Packaging & Signage DesignFly By Jing x Little Fat Boy ༶
Designs for Fly By Jing x Little Fat Boy’s chili crisp ketchup campaign & pop-up, extending the packaging design to event hot dog trays, signage, merchandise, and custom labels.

Packaging Design: Little Fat Boy
Brand Manager: Elizabeth Jarrard
2022-2025Packaging, Merch, Digital & Print Fly By Jing ༶
Assorted evergreen projects & collabs for Fly By Jing, spanning print, digital, and packaging designs for branded marketing and retail materials, ranging from ads, social, motion design, video editing, retail signage, product campaigns, and real-life activations. Works are done in collaboration with in-house brand team. 

Creative Direction: Stacy Zou
2025Brand Identity, Digital & Print, SocialUpstairs ༶
Brand identity for Snail Bar’s sister bar, Upstairs, based in Oakland — a café by day and a wine bar and record lounge by night. The space’s vibrant, quirky, yet curated character gave birth to a logo and color palette that reflect the uplifting, bouncy energy Upstairs brings.

Photography: Dan Le
2025 Print Design Fortunate Teller ༶
Fortunate Teller 東南西北 is a riso print inspired by a nostalgic Chinese paper game from my childhood. Threaded with dreamt messages, this work is a quiet reminder of the roots and vitality carried through our ancestry.
2025 Print DesignBad DJ Tape & Sticker ༶
Tape & sticker design for redbeans 2nd tape 壞DJ, a mix featuring Asian artists across time and places. Inspired by vintage tapes and CDs, the 3-color Risograph print is bright and playful, meant to leave a sweet, red-bean sugar-coated aftertaste post-listening. The tape is release along with a redbean puffy glitter sticker sheet that match with the tape. 
2025 Print & Typography Tone in Tongue ༶
Star / 星 is a submission for Tone in Tongue — a multi-venue international exhibition by Radical Characters. 

Inspired by ancient Chinese celestial chart, this character ‘曐’ is consisted of multiple connected star glyphs '𖥔', building a galaxy altogether, representing the multiplex of chinese characters, holding both meanings of 'insignificance' & 'stardom'. Dispite of its rare appearance, like many variant characters (異體字), this ’星‘ holds history of its form in bronze inscription. Varient characters are ubiquitous, marking different time stamps within the Chinese / Asian diaspora around the globe, revealing layers of evolution of Hanzi pre-computer era and its pictograph essence.
2023Motion, Digital & Print Fly By Jing Chengdu Crunch ༶
Chengdu Crunch campaign designs for Fly By Jing, an evolution of flavor borned in Chengdu that showcases more crunch, more crisp, more flavor, more texture, more umami, more depth. 

Creative Direction: Stacy Zou
3D Modeling & Rendering: Haruko Hayakawa
2022-2025Creative Identity & Cover DesignHappy Togayther ༶
Creative direction for DJ duo redbeans. Content including show covers and print designs for the monthly radio show <Happy Togather> on Lower Grand Radio.

Visuals aimed to celebrate asian diasphoric joy, and are heavily inspired by vintage album covers, nostalgic food packaging & street patterns and silhouettes.
2020-2025Art Direction, Motion Graphics & Cover DesignPoster & Covers ༶
Miscellaneous poster designs for various collectives & artists. 
2023Cover Design Better Together ༶
EP cover design for Baalti's EP <Better Together>, telling the family story of the music duo through collages of precious photos.

Design & Art Direction: Ryan Ormsby & Will
Visualizer: avva.studio
Label: all my thoughts
2021-2022Creative Identity, Digital Design, SocialGoldman Environmental Prize ༶
Creative identity, digital, social, and print designs for the Goldman Environmental Prize’s 2022 campaign, re/Generation Now. The identity concept was created by me, and the full campaign production was completed with Demonstrate’s team.
2022Print DesignItchy Together Tape ༶
Tape, digital release party poster & red bean mochi cake recipe designs for redbeans & suade's mixtape <Itchy Together>. Tape insert & recipe are printed with Risograph. 
2022Publication Design, IllustrationsPlants in Pots ༶
In collaboration with Troy Taylor, this calendar combines our shared love of drawing plants in pots. It’s printed with Risograph in orchid, orange, and black inks, along with a ‘Thank You’ card. The design incorporated Michael Torchia’s typeface, Ultrawides. 

Design, Printing & Binding: Troy & Will 
Cover & ‘Thank You’ Card Design: Will
Publisher: But Whole Press
2026 ✤ Will Liang / Photo by Rich Lomi
༶ @persimmon.gay